"It's the very same old tissue, honey, it does not make a distinction, ok? It's still going to work the exact same method", my exasperated hubby hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I in fact composed 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to succumb to great packaging, I have a dominating right to be human.
But they are so quite ... the packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'female on the go' packaging, and after that they have the 'kids' product packaging. I got 4 of each design plans and made a run for the counter with them with my shouting kids and exasperated husband following me in sluggish movement. It was certainly a 'die-hard' minute. You know, when the hero is escaping from a bunch of wild bad guys with maker guns, and they're shooting at your feet or something ... and there's a surge behind you ... and whatever happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I liked the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'should keep for recommendation' clear folder. I don't keep a lot of things in there due to the fact that I am quite selective about the designs that I like, but these product packaging styles made the cut.
You see, this is the kind of thing that happens when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend a lot cash on the packaging?" Maybe you're likewise thinking that the money needs to go towards establishing better quality items ... for faster shipment options ... or possibly the cash must go towards spending potential customers to expensive suppers in Italian restaurants. It's your call, actually.
However this is what I have to inform you, as a graphic designer and consumer. The more effort you take into developing your product packaging, more clients will take a look and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they stop and take notification of your product packaging, your opportunity of getting them to buy your item boosts? Exactly.
You see, the function of packaging is to grab the customer's attention. And without an electrifying product packaging, consumers are going to walk past the loads and loads of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice packaging. You've won the first round once they take an appearance and stop.
Consider it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I loved the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'should more info keep for referral' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the styles that I like, but these packaging styles made the cut. The more effort you put into designing your packaging, more clients will stop and take an appearance at your product packaging or what's inside the packaging tin boxes.